“DLA+ Architecture and Interior Design” were named stadium design architect for the Cheongna SSG Baseball Stadium. The project will be the first privately funded professional sporting venue in South Korea.
Pittsburgh-based DLA+ Architecture and Interior Design (DLA+) has been selected by South Korean retail giant Shinsegae Group (SSG) as the Design Architect for the Cheongna SSG Baseball Stadium, a new home for the SSG Landers in the Korea Baseball Organization (KBO). The project is expected to be complete for the 2028 season.
Image: DLA+
The covered/dome Stadium will seat 21,000 guests and connect to the Starfield shopping mall, a national retail brand recognized for its outstanding guest experiences. Operating year-round as a multi-purpose sports and entertainment venue, it will host various activities, including sports, concerts, and community and private events.
“We envision that Cheongna SSG Baseball Stadium will create a new paradigm for Korean sports and entertainment venues,” said Sunghoon Jung, LEED AP BD+C, Vice President, Sports Practice Leader and Principal, DLA+.
Image: DLA+
The Stadium also creates an unparalleled experience for players. Drawing from its sports practice expertise, DLA+ has designed the home team facilities to maximize players’ physical and mental performance. Its clubhouse encompasses a locker room, player’s lounge, training room, and weight and conditioning room within a very comfortable yet highly functional and efficient space.
“By closely developing the vision with the Owner from its inception, we have transformed SSG’s goals into a design informed by a deep understanding of the local sports and entertainment market, and local fans and culture. Using our Strategic ArchitectureSM process, we gained insights through intensive research about the local context, economy, sociology, and fan psychology. The design was inspired by local fans’ genuine stories and expectations and the Owner’s business strategies for delivering memorable consumer engagement at its properties,” said Jung.
Image: DLA+
DLA+’s Sports Practice team has been involved in sports projects over the past 30 years. CEO Dennis Astorino and President and COO Christopher Haupt, who have planned and designed sports facilities since 1992, continue to stay involved in the sports practice. They work with Jung and sports project teams to guide the firm’s vision and deliver Strategic ArchitectureSM solutions for clients. (STADIAWORLD, 28.11.2023)