12 www.stadiaworld.com MEDIA FAÇADES: BRINGING BUILDINGS TO LIFE Because sport and entertainment venues base their whole concept on bringing as many people as possible close to what is happening in the action zone inside the venue, and the viewing direction is focused on this, they turn their back on the world outside. This means that the negative aspects of the concrete step elements, and in closed arenas the bare outer walls, dominate the optical aspect. Inviting and representative gateway situations have certainly always been created – but without projecting the lively interior of an arena outwards. But around the globe media façades are attracting more and more attention. They are becoming an integral part of the architecture and also giving the building with its content a vibrant feeling. The basic option of this type of façade design gets its effect primarily from pre-configured light effects with LED installations and/or additional illumination as well as projection parts. The probably largest façade of this type in the world on a stadium can be found at FC Bayern München’s Allianz Arena. One of the currently largest multifunctional media façades fitted on a stadium adorns the Corinthians Arena in São Paulo, Brazil. The LED system with measurements of 170 x 20m enables with its 34,000 LED light spots or 1,320 LED diodes reproduction of types of visual media. The outer side of the façade construction of the National Gymnastics Arena in Baku is surrounded by a flap construction that can control the supply of daylight as well as the solar yield. A dynamic light solution illuminates the transparent outside of the arena and provides for an array of colour combinations. The transparent screens that are fitted around the façade not only offer stability but also ensure an unrestricted view outside whilst videos are played. The 360° multimedia façade of the stadium San Mamés shapes the cityscape of Bilbao since 2014. It is fitted with five horizontal rings with 500 vertical sails that are 5 metres high. For the illumination in total 42,500 RGB dots have been installed. In order to communicate atmosphere and emotions over the façade different dynamic light sequences will are used which can also display graphics and text with low resolution. With 5,200m² the Tauron Arena in Krakow, Poland has Europe’s largest media façade on an indoor venue. The LED bands running around the arena can play all content that the arena wants to show. Among the indoor arenas, the T-Mobile Arena in Las Vegas was one that recently drew attention, and likewise the Wanda Metropolitano, which is home to Atlético Madrid, was one of the stadiums to draw attention, after Bilbao and Seville in Spain had already turned on their lights. Certainly Real Madrid strive to surpass the competitors with the upcoming rebuild of the Estadio Santiago Bernabéu and the FC Barcelona shall try to be yet a little bit more spectacular with its new façade. Picture: © Al Powers, PowersImagery.com DIGITAL DISPLAYS
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