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With the UK government having confirmed that mass events can re-commence from October 1, it’s full steam ahead for the 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – being held at the home of the newly crowned Premier League champions, Liverpool Football Club’s Anfield Stadium October 12-13, with virtual elements to run in tandem. STADIAWORLD will participate at this year’s event as part of the media cooperation with Sports Venue Business. Moreover, the English yearbook of the industry, SPORTS VENUES 2020/21, will also be available as a print version at the congress.
Liverpool is a city best known for music and sport, being home to the Beatles, two Premier League football clubs, namely Everton and Liverpool, as well as M&S Bank Arena (part of an event campus that includes ACCL and Exhibition Centre Liverpool), and Aintree Racecourse, home to The Randox Health Grand National Festival.
The city hosts a plethora of sporting and live entertainment events, including the annual Liverpool International Horse Show, and next year, Liverpool and nearby St Helens will welcome the Tonga and Italy men’s national teams for the 2021 Rugby League World Cup. St Helens R.F.C.’s 18,000-capacity Totally Wicked Stadium has been chosen to host two men’s matches – while Anfield, home to Liverpool FC, is to host a men’s quarter-final, as well as the opening match and ceremony for the women’s tournament. Meanwhile, the M&S Bank Arena will showcase the final of the wheelchair competition, new to next year’s event.
Working in collaboration with UK Sport and British Gymnastics, Liverpool will also host the 2022 edition of the prestigious World Gymnastics Championships, which will be one of the largest international sporting events ever to be held in the city.
Located just 40 minutes from the other Northern powerhouse that is Manchester – home to Manchester City and Manchester United football clubs, in addition to iconic venues Emirates Old Trafford and Manchester Arena - and with a slew of projects on the boards across the region, Liverpool is the perfect location for the third edition of Europe’s one and only event dedicated to the Premium Seat and Sports Hospitality sector, ALSD International.
Projects in focus
In terms of the projects that will be featured during ALSD International 2020 – set to be one of the first industry conferences since the pandemic began – these include (but are not limited to):
• Everton’s new 52,000-seat stadium at Bramley-Moore Dock
• Liverpool’s proposed development of the Anfield Road Stand
• Manchester Arena’s major redevelopment plans
• Chester Race Group’s £100m masterplan for Chester Racecourse
• The new 17,080-capacity YTL Arena Bristol
• Rangers’ enhancement of Ibrox, including two new hospitality lounges
• Fulham’s redevelopment of Craven Cottage’s Riverside Stand
• Ascot’s corporate box upgrade
• NEC Group’s Resorts World Arena extension
• Plus Euroleague Basketball and LaLiga will be discussing a wide range of topics
The high-ranking experts taking part in the conference will provide insights as to how best to deliver increased revenue through new builds, renovations and service expansions, in addition to via the latest technology, products, services and solutions.
ALSD International Executive Director and Sports Venue Business CEO, Katie McIntyre, said: “Never has there been a more important time for the industry to come together, to share ideas and know-how. ALSD International 2020 will provide a much-needed platform for clubs & teams, stadia & arenas, sports & entertainment venues, leagues & federations to discuss key learnings and best practices, and hear from architecture & design firms, producers & suppliers, as to the services and solutions that can help them achieve their objectives.
“2020 will mark the launch of our highly innovative ‘hybrid’ event, reflecting our new normal. The virtualised event will deliver vital year-round content, knowledge-sharing, networking and exposure, ensuring a 365 platform for the sector, rather than simply two-days.”
Stellar lineup
A stellar lineup of some 45+ experts are confirmed to share their insights, including:
