Data knowledge as a remedy for football stadiums

Joep van Cranenbroek is a biologist with a deep knowledge of data science. This gives him the position at HI Sports – powered by Holland Innovative to bring two worlds together in a way that is in great demand.

At the moment, Van Cranenbroek and his team can be found in the large stadiums and other sports complexes and pitches. “You may wonder how we are going to solve the world’s problems there, but of course it’s not that direct. What we’re actually doing right now is showing what’s possible when you bring biology and data science together. Our field of activity is currently mainly located in the Johan Cruijff ArenA and the Arnhem Gelredome and that’s a good thing: it is precisely the environment where the details are at stake and where we can show what the ultimate opportunities are about.” Sustainable Development Goals

The aim is to further develop this technology in order to find solutions in places in the world where, for example, there is a need for more or better food. “The ultimate dream of us is to be able to contribute to the Sustainable Development Goals of the United Nations with our solutions. Our knowledge can help to solve much larger issues, such as the world food problem, sustainability, the climate and economic prosperity.”

That doesn’t mean that these stadiums are just seen as a quick-and-dirty step in the ultimate direction. No, the stadium business in itself is important and challenging for HI. Moreover, this environment is the ideal business card for Holland Innovative and HI-Sports, the brand with which HI is now approaching this market: “Thanks to our expertise in this field and in this sector, we can step by step conquer the world. You can imagine that in every FIFA country they carefully look at what we manage to achieve in Amsterdam!” Van Cranenbroek sees the fact that the leading magazine ‘Stadionwelt‘ covered the HI-story as the first proof of this. “Just like the fact that we were invited to show this to the Bundesliga at the November wee ARENA SUMMIT in Frankfurt.” (Stadiaworld, 29.01.2020)

Homepage: HI Sports – powered by Holland Innovative