Ross Video announces the launch of its new brand platform “Let’s make it real.” The visually dynamic platform represents a milestone in the company’s evolution, showcasing its commitment to customer imagination and enabling the transformation of ideas into reality. „This is an especially important step towards a potential IPO opportunity in the next few years to communicate that customers remain the central focus for Ross Video“, the company explains.
The brand platform serves as an invitation to customers, partners, and industry professionals to challenge conventional thinking, imagine the extraordinary, and collaborate with Ross to bring their creative visions to life. This launch signifies an new chapter for Ross Video and sets the stage for a future of innovation, partnership, and ground-breaking achievements in the world of live video experiences.
„Offering customers a superior experience has been at the core of Ross since the founding of the company. Turning customer ideas into reality is literally what we do and always have done“, said David Ross, CEO of Ross Video. „That’s why we’re so excited about this new brand platform and what it holds for our future; it’s authentic to who we are and the partnership dynamic we hold so dear. With a potential IPO opportunity coming up, we feel it’s important to reemphasize our commitment to customer success.“
As a company with a longstanding presence in the broadcast technology market, Ross Video has maintained a unique perspective by holding to an approach that encompasses both breadth and depth. This allows customers to blue-sky based on their unique circumstances and trust that Ross Videos vast production universe will allow their abstract ideas to take form.
„I think of it as more than a brand platform“, said David Ross. „It’s an invitation and a rallying cry to customers, partners, future employees, and everyone in the industry to challenge ourselves. Let’s imagine what could be. Let’s figure it out. Let’s make it real.“
A new chapter starts for the Ross team.
Image: Ross Video
Early pieces of „Let’s make it real“ were teased out and received with excitement at NAB in Las Vegas this past spring. With the official launch and full rollout continuing through the remainder of the year 2023, the platform will anchor all marketing and communication efforts, including a revamped website. It is designed to communicate how Ross has become a cornerstone of the industry while remaining laser-focused on customer success.
„The design system is a literal manifestation of ‚Let’s make it real‘, moving from abstract concept to final experience,“ said Laura Stein, Chief Creative Officer at Bruce Mau Design. „Graphic pixels represent the process, ideation, and connections that progress bit by bit until we arrive at crisp, high-resolution images of the final experience.“
„Let’s make it real“ was a collaboration between Ross’ internal creative design team and Toronto-based external partners Bruce Mau Design and strategy consultant Mary Jane Braide. (STADIAWORLD, 29.06.2023)
Homepage: Ross Video