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Atlanta’s skyline shone a little brighter for early morning commuters today as Mercedes-Benz USA (MBUSA) lit their iconic three-pointed star and script “Mercedes-Benz Stadium” for the first time.
MBUSA announced its partnership with AMB Sports & Entertainment (AMBSE) in August 2015, within a month of moving its headquarters from New Jersey to Atlanta. The agreement, which continues through 2042, will see the Mercedes-Benz brand featured prominently both inside and outside the iconic Stadium.
The Mercedes-Benz star and script adorn four areas on the Stadium’s exterior, with measurements on the stars measuring 66 feet in diameter and the “M” on the Mercedes-Benz Stadium script measuring more than 12 feet in height.
“We wanted to make a bold statement, that we intended to be a visible and valuable member of the Atlanta community,” said Drew Slaven, vice president of marketing at MBUSA. “As for the visible part, I think we checked that box today. (Stadiaworld, 29.05.2017)
