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The Swiss company specialized in Payment and Ticketing solutions Avance Pay, announce that the musical festival BCN Live! by Sony Music will use the cashless system AvanceEvent in all the bar counters at the VIP area, eliminating the risk and high costs associated with handling cash.
Along with the smartphone global manufacturer Sony Music, one of the main promoters and organizers of concerts and major festivals, Last Tour International, and the system integrator Ytope, AvanceEvent will be used at BCN Live! by Sony Music on February 26 in the Mobile World Congress 2014 context in Barcelona.
"We are very proud that such renowned companies as Sony Music, Last Tour International and Ytope trust in our technology. Together with different partners, we plan to introduce the product throughout the Iberian Peninsula and Latin America. Even in our domestic market we are developing pilot projects" says Alexander Dorn, Sales and Marketing Director at Avance Pay.
Sony Music and Last Tour International bet on the “cashless payment” concept and look forward the result of the cooperation with the Swiss company. According to the company, security, speed and especially the reliability of the system in offline mode, provides the necessary confidence on the AvanceEvent product to meet the needs for any event, either in interiors or exterior spaces. (Stadiaworld, 20.02.2014)
