The O2 has announced the launch of The NinetyThird by Qatar Airways – a new, VIP members club which should elevate the premium hospitality experience at the popular live entertainment, leisure, and retail destination.
The new space has been launched with naming rights partner Qatar Airways, the national carrier of the State of Qatar, as part of a multi-year deal. The Airline will have unique branding opportunities within the space and across the venue’s OOH and digital networks. Qatar Airways Privilege Club members will also have exclusive access to tickets for events at The O2 within The NinetyThird by Qatar Airways through Privilege Club Collection – a newly launched platform, offering members the opportunity to bid from a selection of curated experiences.
This is what the new club is about to look like.
image: Luke Dyson/The O2
Matt Botten (Senior Director, Premium Seating at The O2) added: “We’re so excited to be opening the doors to The NinetyThird by Qatar Airways, and to be doing this with a naming rights partner who so perfectly complements the level of premium hospitality that members can expect when visiting the space. It’s been our biggest investment in premium to date at The O2, and the attention to detail within the space is second to none – it really does reimagine what premium hospitality in a UK arena can offer.”
With uninterrupted views from every seat, members of The NinetyThird by Qatar Airways will be able to enjoy over 200 events a year at The O2, from the very best acts in music, comedy, sport and more. The new 300-capacity space will also be home to the Walkway – a first-of-its-kind retractable viewing platform, 70ft above the arena floor, accessible only to members within the space.
The view on the inside of the arena.
image: Luke Dyson/The O2
Set over 1,150 square meters, The NinetyThird by Qatar Airways is home to the arena’s first , 50-seater, on-site restaurant and several premium bar areas which are all exclusive to members. In addition to the main bar area, members can also visit The Golden Circle, a private, floating bar housed within the space, and Bar 1800 – a cocktail bar serving a range of signature cocktails developed exclusively for the space and inspired by iconic moments in The O2’s history. The design of the new members club also draws inspiration from the venue’s rich music heritage, with over 50 references to artists, performances, and iconic moments at The O2 arena. Marvel at the engraved setlists from superstar residencies with the likes of Elton John and witness a homage for the venue’s ‘21 Club’ and Prince’s iconic 21-night residency at the venue in 2007.
The NinetyThird by Qatar Airways.
image: Luke Dyson/The O2