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German audio technology and solutions company, d&b Audiotechnik GmbH, announced the new d&b Subscription-Series. The new scheme ensures d&b’s install sound systems are more commercially accessible to a wider range of venues.
The company wants to address the global trend of “pay what you consume” and offers an alternative to ownership. The Subscription-Series is supposed to allow venue owners to upgrade their audiences’ sound experience with a new d&b system without a large, upfront capital investment. Amnon Harman, CEO d&b audiotechnik Group, comments: “We’ve been working closely with our customers to understand their changing needs and it’s clear that technical flexibility and commercial accessibility are highly valued. Our new Subscription-Series gives any venue owner or manager who aspires to offer the best sound experience access to d&b solutions. The world has changed, buying behaviour has changed, and it’s critical that we address these new needs.”
“The standard Subscription-Series plan enables customers to fast-forward their technical, creative and business goals with the security and flexibility of a low monthly payment and commitment periods as short as 24 months”, d&b claims. The subscription fee covers all audio system solution hardware, including accessories, system commissioning, post-install services, maintenance, and decommissioning. At the end of the subscription period, customers can choose to continue their subscription, upgrade or adjust the system requirements, or cancel the service. The d&b sales partner and dealer network are part of the new offering and will continue to provide “reliable and flexible services” for the end customers.
Alongside the new Subscription-Series, d&b also offers a pay-per-use option. The add-on option enables customers to install additional d&b equipment for use at occasional special events. Venues are charged when the enhanced system components are actually used. The d&b Subscription-Series is now available in the US, Europe (incl. UK), Singapore, Australia and New Zealand.
Amnon Harman notes: “At d&b we have the mission to accurately transfer passions. We know that extraordinary sound enhances and shapes extraordinary experiences and that’s what our systems deliver. Subscription-Series will make our premium solutions even more accessible for all kinds of installation projects, no matter the size, budget or application.” (STADIAWORLD, 04.03.2021)
Homepage: d&b audiotechnik
