Entertainment platform as jersey and ticketing partner
The live entertainment discovery tech platform Fever will be the shirt sponsor of Bristol City Football Club from the 2025/26 season. It has also entered into a ticketing partnership with the five teams of the Bristol Sport group.
In a multi-year deal, the world’s leading live entertainment discovery tech platform will appear on the front of Bristol City Football Club’s men’s first team, men’s Academy and Robins Foundation shirts from the 2025/26 season. Fever also becomes the Bristol Sport Official Ticketing and Experience Partner across all the Group’s five teams, selling approximately 650,000 tickets per year – Bristol City men and women, Bristol Bears men and women’s rugby teams and Bristol Flyers basketball.
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The 2025/26 shirts will be unveiled in the summer, while the ticketing elements of the partnership will be fully implemented ahead of the 2026/27 season.
Bristol Sport Group Chief Executive and City Board Member Gavin Marshall pointed out: “We are delighted to have a global leader in live entertainment like Fever on board and look forward to having them as our principal partner from next season.”
Bristol Sport Chief Commercial Officer Sarah Farrar added: “This partnership will improve the experience for fans of all our sports teams and for events at Ashton Gate by integrating Fever's innovative technology into our ticketing and event operations.”
Mariano Otero, Senior Vice-President at Fever, said: “This partnership with Bristol City and Bristol Sport underscores our joint commitment to embrace technology to provide a superior fan journey, from ticket purchase to the final whistle. We will ensure that supporters enjoy a modern, customer-centric, seamless, and engaging experience at every touchpoint. This partnership will equip the club with cutting-edge technology, creating even more exciting and creative ways for fans to engage with their team.” (stadiaworld, 13.05.2025)
- Company site: Fever Labs Inc.
