Ticketing Expert Introduces Native Resell Platform
The Düsseldorf-based ticketing company vivenu announced the launch of its Native Resell Platform, a new feature that unifies primary and resale ticketing directly within organizers’ official shops and seat maps.
The solution enables fans to buy and resell tickets in one streamlined process while allowing organizers to maintain ownership of the resale channel.
The secondary ticketing market is expected to grow by over 9 billion US-dollars (7.65bn EUR / 6.67bn GBP) through 2029, yet discussions often center on fragmented channels and limited visibility for organizers. By integrating resale into the primary ticketing environment, vivenu aims to provide organizers with transparency and control while offering fans a clear, trusted way to access tickets.
Key Benefits for Organizers and Fans
- One platform: The ticket never leaves your system, thereby drastically reducing the risk of fraud
- Fairness and transparency: Flexible options for pricing and fees
- Resale fees: Recaptured by organizers, not middlemen
- Full visibility: Every transaction tracked, every fan accounted for
Further Information
vivenu’s founders Simon Hennes (CEO) and Jens Teichert (CTO) share their perspective on how integrating resale within the primary environment improves control and transparency in the official blog post. (stadiaworld, 19.09.2025)
