“Sustainability Helps Book New Artists”

In part one of her interview with stadiaworld, Kristen Fulmer, GOAL’s Executive Director, talks about the sustainability efforts during Billie Eilish’s concert tour in 2025 and how different venues adapted to the challenges.

Kristen Fulmer
Kristen Fulmer Image: GOAL
stadiaworld: Can you briefly introduce GOAL to our readers who may not be familiar with your organization? What is GOAL’s core mission in the sports, entertainment and live‑event sector? How many people work in the organisation? What are day-to-day tasks you deal with?
Fulmer: GOAL is a network of sustainability-minded sports and entertainment leaders, mostly facility operators, who aim to share best practices, experience new solutions, and gain recognition to their incremental sustainability improvements.

GOAL exists to make sustainability easier, more approachable, and ultimately exciting for these leaders – celebrating wins, hosting engaging events, and connecting leaders with solutions ...