“Knock Down The Barriers And Misconceptions”

Kristen Fulmer is GOAL’s Executive Director. In the second part of her interview with stadiaworld, she talks about the organisation, its membership approach, and how GOAL aids venues in their sustainability efforts.

Kristen Fulmer
Kristen Fulmer Image: GOAL
stadiaworld: GOAL positions itself as offering benchmarking, audits, workshops and tailored action plans. Can you walk us through how these elements connect in practice when a venue joins GOAL?
Fulmer: When a venue joins GOAL, our team works with them to understand where they are in their sustainability journey, gauge what’s important to their staff, community, and local environment, and chart an action plan based on the GOAL Medals criteria to incrementally move from bronze to silver and silver to gold. Sometimes members are more focused on programs and communications and sometimes they’re more focused on operations – our team flexes to respond to the needs of the member. We rarely function as a consultant, but more of a partner or internal team member to their organisation.