Stadium Tours: Innovation and Creativity

Fans can take part in tours at almost all of Europe’s major stadiums. The clubs and operators are constantly expanding their range of offerings, focusing on innovation and creative concepts, and pursuing a wide variety of objectives.

Europe’s major stadiums attract tens of thousands of spectators to major events. Even outside these events, the venues draw in numerous fans and interested visitors with a wide range of stadium tours and activities throughout the year. For example, virtual reality, VIP and legends tours are part of the stadiums’ repertoire, as is, of course, the classic tour with a guide or audio guide. Audio guides are now widely used, partly because these tours follow set routes and are easier for organisers to arrange due to lower costs involved.