Daktronics Infuses Fresh Talent Into Business

Daktronics of Brookings has hired two new employees with extensive experience in the live events industry to elevate the company’s Professional Services business including Creative Services, control system service and support.

John Gandy joins as Executive Experience Director and Keith Haeberle is the new Creative Production Manager on the Daktronics Professional Services team.

“Our Professional Services organization is thrilled about the future with these strategic hires,” said Daktronics Vice President of Services Sarah Rose. “This puts our company in the best position to achieve continued success through innovation in our production processes while leveraging our operational and technical expertise to support our customers in a way that allows them to maximize the use of their equipment.”

Gandy brings extensive experience and a proven track record from his roles with the Miami Dolphins and major events like Formula 1, Crypto.com and Miami Grand Prix. His skill in managing elaborate productions and boosting fan interaction will contribute to Daktronics’ ongoing efforts in Creative Services by planning, preparing and producing for our audiovisual systems.

“John's key role will evolve our branding, and engagement to produce memorable fan experiences,” added Rose. “We eagerly expect his significant contributions as we pursue production excellence.”

Haeberle brings more than 18 years of experience in media production, project management and team leadership. He has served as Managing Director at Blended Frames LLC and The HEAT Group, where he managed budgets and produced marketing campaigns. In his role at Daktronics, Haeberle will focus on optimizing operational processes, monitoring key performance indicators, and improving communication and collaboration within production teams.

“We are excited about Keith’s leadership potential to drive operational excellence and continue our company’s tradition of quality and innovation in digital display solutions,” Rose commented. “His focus on demand and capacity management will provide valuable insights for operational needs, and his notable achievements, including multiple Emmy Awards, reflect his commitment to excellence.” (stadiaworld, 08.01.2025)