Wembley Stadium extends contract with main sponsor
The FA has extended its contract with the main sponsor of Wembley Stadium and the England national team. The commitment to the other “Home Nations” (Wales, Scotland and Northern Ireland) will also be continued.
The British mobile communications company EE is continuing its partnership with the FA for a further four years. The company's logo will appear on all training shirts of the men's and women's teams of the four Home Nations - England, Scotland, Wales and Northern Ireland - until 2028. The official name of Wembley Stadium will continue to be Wembley Stadium connected by EE. The legendary stadium has hosted a EUROs and a Champions League final in the last four years.
Since the partnership began in 2015, an estimated 15 million fans have benefited from EE's installation of a 4G and later 5G network at Wembley. Mobile data usage at the stadium has increased by more than 80% until 2024. Together, EE and Wembley Stadium plan to continue working to equip the stadium with the latest technology.
Pete Jeavons, Marketing Communications Director at EE said: “At EE, we pride ourselves on our longstanding partnerships with the UK’s leading cultural institutions, investing in the things that matter most to our customers. Since the partnership began, we have worked with the Home Nations football associations to use football as a catalyst for change, addressing important societal issues such as racism, misogyny, homophobia and accessibility in football, while coming up with innovative new ways to encourage different communities to take up the sport.”
Mark Lynch, Stadium Director at Wembley Stadium connected by EE, said: “We are delighted to continue our long-standing partnership with EE which will ensure Wembley Stadium retains its status as one of the best-connected stadia in the world. Over the last ten years EE has continually demonstrated its commitment to invest in developments across the stadium including the 5G network and our two sensory rooms, which are hugely popular with neuro-divergent guests, who might otherwise not be able to attend large-scale events.“ (stadiaworld, 30.01.2025)
