Bowman Gray Stadium Upgrades Lighting Ahead of NASCAR Return

As the NASCAR Cup Series prepares to return to Bowman Gray Stadium for the first time since 1971, modernization efforts are in full swing. At the heart of these upgrades is the installation of a new LED system from Musco Lighting.

Musco’s new TLC for LED™ system is engineered to deliver maximum light quality while minimizing glare. It not only meets international standards for safety and uniformity of illumination but also satisfies the high technical requirements for television broadcasts.

A standout feature is the integrated Show-Light® Pro technology, which enables special effects such as color-changing light shows and music synchronization — adding entertainment value to race events.

“Bowman Gray is a fantastic venue with a storied history in both racing and football,” said Musco CEO Jeff Rogers. “We’re looking forward to working on this project with NASCAR. Lighting the Clash is exciting, but leaving a legacy LED lighting system for local racing and Winston-Salem State University football makes the project even more special.”

“The City of Winston-Salem is thrilled that NASCAR has chosen to kick off their 2025 season by holding the Clash at Bowman Gray Stadium,” said City of Winston-Salem Mayor Allen Joines. “We value the partnership with Musco, NASCAR, and WSSU to provide enhanced stadium lighting that will position the stadium and community to host future national events and improve the fan experience for the NASCAR Advance Auto Parts Weekly Series at Bowman Gray Stadium and WSSU Football. This lighting system complements the 9m USD that the City invested in improvements to Bowman Gray Stadium a few years ago. The City Council and I want to thank Musco for their investment in our historic stadium and their commitment to the Winston-Salem community.”

“This collaboration with NASCAR is a testament to their strong commitment to community engagement,” said Winston-Salem State University Chancellor Bonita Brown. “The installation of new lighting will enhance the experience for our student-athletes, fans and the broader community, making our stadium a brighter and more inviting place for everyone. We are thrilled about these improvements as well as the ongoing partnership we have with NASCAR that offers our students exposure to the motorsports industry.”

Musco Lighting’s excellence extends beyond technology. In 2025, USA TODAY named the company one of the “Top Workplaces USA,” recognizing its commitment to a people-centered workplace culture. This award highlights Musco’s dedication to quality, reliability, and sustainable partnerships.

“We strive every day to become an even better place to work,” said President Shelly Herr. “This recognition is especially meaningful because it comes from our team’s feedback. When team members believe the organization is operating by strong values and is headed in the right direction, we know they will take care of each other, our communities, and our customers.” (stadiaworld, 07.04.2025)