Women in sports online event returns in August

Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, will host Alicia Jeffreys, Executive Vice President and Chief Marketing Officer of the Detroit Pistons, as the next speaker for the Women In Sports Online Event.

This event will take place on August 12 at 10:30 a.m. CT for those interested in hearing her story and experiences in the sports industry. Jeffreys is at the helm of the Detroit Pistons’ marketing efforts and hold oversight of multiple verticals, including everything from content creation to brand strategy to social media to game presentation. In her 23rd year with the franchise, she is focused on global brand positioning, the cultivation of strategic collaborations and marketing-led revenue-driving efforts.

Alicia Jeffreys is about to share her experiences as Executive Vice President and Chief Marketing Officer for the Detroit Pistons. Image: Daktronics

“I’m looking forward to an inspiring conversation with Alicia!” said Val Ellens, services marketing for Daktronics. “Her expertise in sports marketing and her career journey are sure to bring valuable insights to the table.”

Managing a diverse team, Jeffreys takes pride in developing talent, fostering a collaborative work culture and demonstrating effective leadership through times of change.

All about her leadership strategy, advice and more can be found here. (stadiaworld, 25.07.2025)